New York Popular | NYC Licensed Souvenirs & Apparel

New York Popular is a licensed apparel and souvenir brand offering officially authorized I Love NY, NYPD, and FDNY tees, hoodies, tanks, and casual wear for men, women, and children. The brand specializes in classic New York City souvenir clothing and travel retail merchandise designed for tourist shops, airport stores, and destination retailers nationwide.

Our collections feature iconic city-themed apparel that celebrates New York’s culture and heritage through recognizable logos and graphics licensed directly from NYPD, FDNY, and the I Love NY campaign. From cozy hoodies to comfortable tees and kids’ pieces, each item is created for visitors, locals, and gift buyers who want wearable memories of their NYC experience.

New York Popular products bring the spirit of the Big Apple to life with quality, authentic licensed designs perfect for souvenir shops, travel retail destinations, and airport storefronts across the country. Whether as keepsakes or gifts, our apparel captures the energy and iconic imagery of New York for every wearer.