Our Brands

Our Brands

Our company is made up of several brands which allow us to cater to many different markets. Each item we sell has thought and planning behind it just to deliver our customers a happy product and experience.

New York Popular

This brand is comprised to tees, hoodies and tanks for men women and children most commonly found in the souvenir market. We import, produce, market and sell products with the NYPD, ILoveNY, FDNY logos as an authorized licensee.

Popularity Products

Tanks, tees, shorts, hoodies for men, women and children with fun fabrics, colors and prints are what make up this well-known brand. Found in beaches, airports, resorts and stores nationwide.


Our fashion line of beach resort products. Using finer fabrics and embellishments catering to a more quality and detail appreciative customer.


Women, Juniors and Kids stores love this brand as each item is made custom for each of our customers. Fun, fashion forward and trending prints is what we are most known for.


As the exclusive licensee for LIFEGUARD® branded apparel, our iconic line of LIFEGUARD® items are available at beaches, resorts, parks, attractions, airports and stores nationwide, and online.